The Founder

The Founder’s Story

Aloha Be Free was born from a passion for crafting high-quality, natural personal care products. Our founder grew up inspired by his father’s entrepreneurial journey, dreaming of creating something meaningful. After exploring different ventures, a chance encounter with a soap-making book sparked a life-changing passion.

What began as a hobby turned into a quest for perfection. Through countless experiments, he discovered the art of blending oils to create soaps that lather luxuriously, nourish the skin, and captivate the senses. His first transparent soaps, infused with natural essential oils, became an instant hit, laying the foundation for Aloha Be Free.

Today, joined by his children, Aloha Be Free combines tradition, innovation, and heart to bring exceptional products into your home. Our mission is to inspire well-being and connection through every handcrafted creation.

A message by the founder

THE CALL

The purpose of life is to transcend. Every individual has a unique mission and destiny, a purpose for which GOD created them.

Each person is endowed with special abilities—gifts that can be developed, multiplied, and transformed into new and greater talents, becoming blessings for the world.

As a society, our collective mission is to build a Golden Age:
A time of love and enlightenment, where beauty, abundance, elevated standards of conduct, and timeless values prevail. A civilization where every person finds the ideal place to flourish, contributing the best of themselves to uplift humanity.

The natural reward of all this is happiness.

— José Manuel González